Siam Paragon Bangkok Watch Week 2026

Siam Paragon creates a world-class horological benchmark with “Siam Paragon Bangkok Watch Week 2026,” Reinforcing Its Position as a Global Luxury Destination and Elevating Bangkok as Southeast Asia’s Watch Culture Capital. Siam Paragon, a ‘global luxury destination’ and a top-of-mind destination recognized by both locals and international visitors worldwide, is set to once again captivate the international watch community with the return of “Siam Paragon Bangkok Watch Week 2026.” Now in its second edition, the event has firmly established itself as one of the region’s most significant celebrations of haute horlogerie, bringing together prestigious watch maisons, independent watchmakers, collectors, and enthusiasts from around the world. Taking place from 22–27 September 2026, the event will showcase the artistry, innovation, and cultural heritage of fine watchmaking while fostering deeper engagement within the global watch community. This year’s edition marks a significant milestone, welcoming more than 45 world-renowned watch brands—a remarkable increase of over 50% from the inaugural event in 2025. Designed to be larger and more immersive than ever before, Siam Paragon Bangkok Watch Week 2026 will feature thought-provoking discussions on watchmaking culture, exclusive exhibitions, special showcases, and experiential activities. The event, which will present a highly anticipated edition of “The Symposium”, will also be elevated by the presence of Building on the success of a landmark debut, This year, Siam Paragon is poised to elevate the platform even further in terms of scale, brand participation, and international presence. The number of participating brands has grown from 30 in its inaugural year to more than 45 in 2026, encompassing some of the world’s most prestigious maisons, independent watchmakers, and leading names in haute horlogerie. With an anticipated attendance of over 400 international collectors and 40,000 visitors across six days, from 22–27 Septe